Now We're in the Air - A round up of reviews

Now We're in the Air, Louise Brooks' tenth film, was officially released on this day in 1927. The film is a comedy about a couple of "aeronuts" who stumble into an air battle in France in World War I. The film stars Wallace Beery as Wally, Raymond Hatton as Ray, Russell Simpson as Lord Abercrombie McTavish, and Louise Brooks as twins, Griselle & Grisette. It is the only film in which Brooks played two roles in the same film.

The 6 reel Paramount film is drawn from a screenplay by Thomas J. Geraghty, adapted from an original story idea by Monte Brice and Keene Thompson, with titles by George Marion. The director was Frank R. Strayer. Here is a round up of a magazine and newspaper reviews and articles drawn from the Louise Brooks Society archive.

Woodruff, Fuzzy "Beery and Hatton Play Same Lively Tempo." Atlanta Georgian, October 19, 1927.
--- "Nothing however can take away from the roaring technique of the two stars, nor can any subject dim the luster of the beauty of Louise Brooks."

J., L. D. "At the Des Moines." Des Moines Register, October 24, 1927.
--- "Louise Brooks, the charming black haired Follies girl who plays twin sisters in Now We're in the Air, came out of Kansas City to prove that the few screen stars who hail from that state are not mere accidents."

anonymous. "The New Pictures." Indianapolis Star, October 31, 1927.
--- "Louise Brooks is the leading woman for the stars, playing a dual role. She is lovely and capable in the part, but has little to do."

anonymous. "Fight Pictures Prove Feature At The Strand." Portland Evening Express, November 1, 1927.
--- "Louise Brooks is the young lady who is the charming m'm'selle, and she does add something to the picture although unable to lift it entirely from the gutter type of comedy to which it sometimes descends."

anonymous. "The New Saenger." New Orleans Item, November 6, 1927.
--- "The added feature of Now We're in the Air is the presence of Louise Brooks as the heroine. One of the cleverest of the new stars, she has immense ability to appear 'dumb' but like those early Nineteenth Century actresses, commended by Chas. Lamb, she makes the spectators realize that she is only playing at being dumb."

anonymous. "Beery and Hatton in Breezy Comedy Film." Philadelphia Inquirer, November 8, 1927.
--- "Louise Brooks is clever in the double part of the twins."

anonymous. "New Films of Comedy, Romance and Melodrama on Photoplay Programs." Philadelphia Public Ledger, November 8, 1927.
--- "In a helping way, Louise Brooks proves to be the real thing and it is to her that a lot of credit must go for her for her sincere work in a dual role."

anonymous. "Beery and Harry Again." Washington Star, November 13, 1927.
--- "Louise Brooks as the leading lady, too, was a happy selection, it is said. Young, beautiful and charming, in this picture she is doubly so, because she's twins, or in other words she has a dual role. She is French and German as well as clever and cunning."

anonymous. "At The Theaters." Providence Journal, November 14, 1927.
--- "They fall in love with twin sisters, one of whom has been raised a German, the other a French girl, and who can scarecely be told apart, which is not surprising, since Louise Brooks plays both parts."

anonymous. "Offerings at Local Theaters." Washington Post, November 14, 1927.
--- "Just for romance, there are twin sisters, economically and delightfully played by Louise Brooks."

Feldkamp, Frances V. "Movie Reviews." St. Louis Globe-Democrat, November 14, 1927.
--- "Louise Brooks is cast in a dual role of twin sisters, one sympathizing with Germany, the other siding with France in the conflict. She looks good in both parts."

Swint, Curran D. "Great Entertainment at St. Francis, Imperial and Warfield." San Francisco News, November 14, 1927.
--- "Both the hulking and ungainly Beery and the cocky little Hatton give goofingly good accounts of themselves. Then there is Louise Brooks. She's the girl - or the girls - in the case, for Louise is twins in the story, and about this fact much of the comedy is woven."

Waite, Edgar. "Beery, Hatton at St. Francis." San Francisco Examiner, November 14, 1927.
--- " . . . . may not be as screamingly funny as some, but it's certainly funny enough to please a great many people."

Warren, George C. "St. Francis is Offering Beery, Hatton." San Francisco Chronicle, November 14, 1927.
--- " . . . and they are disporting themselves and making big audiences scream with laughter."

anonymous. "Great Cast in Now We're in the Air." Appleton Post-Cresent, November 20, 1927.
--- "Louise Brooks, the leading woman who has the dual role, playing twin sisters of different nationalities, which can only be done in a comedy, is one of the most popular young beauties of the Parmount organization. Her distinctive bob and charm appeared to advantage in Rolled Stockings, in the Adolphe Menjou picture Evening Clothes, and before that in The American Venus, It's the Old Army Game and A Social Celebrity."

Soanes, Wood. "Now We're in the Air Opens at American." Oakland Tribune, November 21, 1927.
--- "An effort was also made to inject a little romance into the manuscript by having Louise Brooks play twins so that both Beery and Hatton could get a wife without having to hire a pair of leading women."

Parsons, Louella O. "Now We're in the Air. Big Laughfest at Metropolitan." Los Angeles Examiner, November 25, 1927.
--- "Louise Brooks, in a dual role, looks very young and very pretty even though she has very little to do. One would think playing a twin would keep her busy, but the whole film is Beery and Hatton."

anonymous. "Now We're in the Air." Photoplay, December, 1927.
--- "Louise Brooks makes a pert pair of twins supplying two wives which the boys can't tell from one another."

anonymous. "Boob Aviators at Five Houses." Boston Post, December 5, 1927.
--- "You see there are pretty twin sisters, Grisette and Griselle, both played by the fetching Louise Brooks, who marry Wally and Ray, who cannot tell their wives apart except by their dogs, one a poodle, one a daschund."

Heffernan, Harold. "The New Movies in Review." Detroit News, December 5, 1927.
--- "Louise Brooks plays twin sisters and aids greatly in decorating the proceedings."

Tinee, Mae. "Wallace and Raymond Take a Little Flyer in Aviation." Chicago Tribune, December 6, 1927. (United States)
--- "Louise Brooks as twins, is - are - a beautiful foil for the stars and if you think she doesn't marry both of them before the picture ends, why, cogitate again, my darlings."

M., E. F. "Films of the Week." Boston Evening Transcript, December 7, 1927.
--- (the film opened simultaneously in five theaters in the Boston area) "But they are persuasive fellows in their bustling way and most of the audience at the Washington Street Olympia this week were so moved by mirth that they were close to tears. Presumably the experience has been the same at the Scollay Square Olympia, the Fenway, the Capitol in Allston and the Central Square in Cambridge."

Cannon, Regina. "Louise Brooks Puts Snap in Now We're in the Air." New York American, December 12, 1927.
--- "Miss Brooks is the brightest spot in Now We're in the Air, for she may be always depended upon to be interesting, trig and snappy."

Harris, Radie. "Now We're in the Air Seen at the Rialto." Morning Telegraph, December 12, 1927.
--- "Louise Brooks is seen as the feminine lead. She essays the role of twins. Which, if you know Louise, is mighty satisfactory. She is decorative enough to admire once, but when you are allowed the privilege of seeing her double, the effect is devastating."

H., J. K. "New Photoplays." New York Post, December 12, 1927.
--- "Louise Brooks wanders in and out between gags. She is very beautiful. She is especially beautiful when seen beside Mr. Beery."

O., H.H. "Stage and Screen." Ann Arbor Daily News, January 3, 1928.
--- "And this time they actually win the girl, or girls, played by the charming Louise Brooks."

anonymous. "King Is Offering Big Laugh Show At 5th Avenue." Seattle Times, January 9, 1928.
--- " . . . an absurd thing filled with laugh-provoking gags."

anonymous. "Beery, Hatton on Capitol Bill." Sacramento Union, January 25, 1928.
--- "The qualities of the film are emphasized with the appearance of delectable Louise Brooks."