Like the celebrities of today, Louise Brooks’ name and image was used in a number of advertisements and advertising campaigns. Beginning in 1926 with the “Louise Brooks Evening Gown” and running through the LUX soap campaigns of the late 1920s and early 1930s, Brooks’ name, image and likeness was used to sell all manner of products and consumer goods — not only in the United States, but also elsewhere around the world. Here is one example.
Along with Viola Dana and Dorothy Mackaill, Louise Brooks was one of a small number of movie stars who were featured in different advertisements for the Bradley Bathing Suit. Brooks is the “star” of the ad shown below, which ran in Photoplay magazine in July, 1928 — though this particular advertisement also includes up-and-comers Dorothy Dwan, Nick Stuart, and Dorothy Gulliver. (The latter was also included in an advertisement for Deltah Pearls which also featured Brooks.)
The caption next to Brooks reads, “You don’t need to be told, of course, that this is LOUISE BROOKS, Paramount featured player. She whispers, ‘My Bradley has IT!”
I wasn’t able to find out much about Bradley Knit Wear or the Bradley Knitting Company of Delavan, Wisconsin, except that they were in business for business for decades.
For more related to Louise Brooks' modelling work, be sure and check out the "Louise Brooks – Bradley Bathing Suit and Other Swim Wear" page.
Also, be sure and check out the previous Louise Brooks Society blog post, "Happy summer, at the beach with Louise Brooks", which features even more images of the actress in a bathing suit.
THE LEGAL STUFF: The Louise Brooks Society™ blog is authored by Thomas Gladysz, Director of the Louise Brooks Society (www.pandorasbox.com). Original contents copyright © 2025. Further unauthorized use prohibited. As an Amazon Associate, I earn from qualifying purchases.
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