According to its Cinema Treasures page, "The New Potrero opened as the Alta Theatre in 1913. The installation of
sound equipment in 1930 also brought a new name: the New Potrero
Theatre.... They ran no ad in the daily newspaper; a monthly calendar kept neighborhood patrons abreast of what was playing." Because they did not advertise, nor seemingly did they get their showings listed in the local San Francisco newspapers, I doubt that any Louise Brooks film ever screened there.
A cinephilac blog about an actress, silent film, and the Jazz Age, with occasional posts
about related books, music, art, and history written by Thomas Gladysz. Visit the
Louise Brooks Society™ at www.pandorasbox.com
Wednesday, November 7, 2012
Movies return to the Potrero Theater
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