According to its Cinema Treasures page, "The New Potrero opened as the Alta Theatre in 1913. The installation of
sound equipment in 1930 also brought a new name: the New Potrero
Theatre.... They ran no ad in the daily newspaper; a monthly calendar kept neighborhood patrons abreast of what was playing." Because they did not advertise, nor seemingly did they get their showings listed in the local San Francisco newspapers, I doubt that any Louise Brooks film ever screened there.
A cinephilac blog about an actress, silent film, and the Jazz Age, with occasional posts
about related books, music, art, and history written by Thomas Gladysz. Visit the
Louise Brooks Society™ at www.pandorasbox.com
Wednesday, November 7, 2012
Movies return to the Potrero Theater
This blog is authored by Thomas Gladysz, Director of the Louise Brooks Society™. Launched in 1995, the Louise Brooks Society is a pioneering fansite and online archive devoted to the legendary silent film star. The Louise Brooks Society operates with the consent of the Estate of Louise Brooks (Louise Brooks Heirs, LC), and have its permission to use the name and likeness of the actress. As an Amazon Associate, I earn from qualifying purchases. CONTACT: louisebrookssociety (at) gmail.com
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