San Francisco's The Street of Forgotten Men

Someone once said, "all history is local." If true, then that applies to the movies, and film history. It also follows that film criticism is more than what reviewers in New York or Los Angeles might say about a particular film. How a movie is received in Boston, Chicago, Detroit, Philadelphia or San Francisco also matters. 

On May 10th, the San Francisco Silent Film Festival will screen its new restoration of Herbert Brenon's  The Street of Forgotten Men. This special screening marks a return to The City for this once well regarded silent film which was first shown in San Francisco nearly 100 years ago. More information about that special screening can be found HERE.

The Street of Forgotten Men revolves around a group of pretend handicapped beggars, and stars Percy Marmont, Mary Brian, and Neil Hamilton. Also appearing in the film is Louise Brooks, who made her screen debut in an uncredited bit part in this sentimental and strange melodrama.

Set and shot in New York City, The Street of Forgotten Men premiered at New York's Rivoli Theater on July 20, 1925. A few weeks later, the film made its Bay Area debut at the Granada Theatre (1066 Market Street, at Jones) in San Francisco, where it opened on August 8 and played for a week. It was a successful, and much ballywho'd run.

The Street of Forgotten Men kicked-off the what was known locally as the "Greater Movie Season," an annual event reportedly unique to San Francisco which encouraged the public to attend and enjoy the movies. This city-wide promotional campaign was supported by not only the movie studios - but also city officials, the press, and various civic organizations. Along with screenings of the season's best new films, there was also a parade and other activities. The “Greater Movie Season meant something in this town,” Variety noted later a few weeks later. “Twenty stars came up from Hollywood,” and there was a “big parade with floats from the various studios, corps of usherettes, bands, police escorts, and civic and public officials.” Notably, the horses, chariots and characters from Ben Hur also took part in the parade.

According to the San Francisco Chronicle, “The Tens of Thousands of San Franciscans who lined Market Street yesterday morning and who crowded into the Civic center to welcome the visiting Motion Picture Stars who came from Los Angeles to help inaugurate Greater Movie Week, also paid tribute to Fay Lanphier, 'Miss California,' who left yesterday to compete at Atlantic City for the title of 'Miss America.' The movie stars gave Miss Lanphier a rousing send-off and wished her 'Luck'." The crowd was estimated at more than 30,000. Among the Hollywood celebrities in attendance were Renee Adore, Lew Cody, Corinne Griffith, Claire Windsor, Marie Prevost, Ben Turpin, Syd Chaplin, Paulette Duval, Ernest Torrence, Jean Hersholt, Ronald Colman, and Douglas Fairbanks, Jr. A portable broadcast station was also set up - suggesting the parade was broadcast on the radio.

Despite it's sometimes dour theme, and despite the competition, The Street of Forgotten Men did well at the box office. According to Variety, the film “came in hitting on all six.” The trade journal added that a good promotional campaign provided for a strong opening, and business held up during its week-long run in San Francisco. Variety reported the film took in $21,800 during its seven days at the Granada, ranking it second in The City. Supporting the film was an Al. St. John comedy short, Red Pepper, and on the stage were Ralph Pollock and the Granada Synco-Symphonists, Ukulele Lew, and other entertainers.

The Street of Forgotten Men beat out Douglas Fairbanks in Don Q, Son of Zorro at the Imperial, and D.W. Griffith's Sally of the Sawdust at the St. Francis (among other offerings), but fell just a bit short of Fine Clothes, a First National film also featuring Percy Marmont at the Warfield. Fine Clothes topped The Street of Forgotten Men – but only by $700.00. The latter’s success, Variety suggested, was due largely to the opening act at the Warfield, Fred Waring and His Pennsylvanians. That stellar musical group, one of the most popular acts of the day, “dragged ‘em to the box office.”

The Street of Forgotten Men was widely praised in the local press. Writing in the San Francisco Bulletin, A. F. Gillaspey noted, “For fine dramatic detail, for unusualness, for giving us a glimpse into a world we never see and into the other sides of characters we simply pass in pity on the streets, The Street of Forgotten Men is a photoplay revelation.” That review was echoed by other local critics. Dudley Burrows, writing in the San Francisco Call and Post, thought “The Street of Forgotten Men is more legitimately dramatic, and less frankly melodramatic than The Unholy Three,” a similarly themed film. Curran D. Swint of the San Francisco News stated, “Here we have an underworld drama, stark and naked in its picturing of the beggars and fakers who prey on the public in the name of charity.” 

George C. Warren of the San Francisco Chronicle praised the film's director. “The Street of Forgotten Men, to which Herbert Brenon has lent the magic of his skill at direction, [and] his ability to poeticize even the most sordid theme.” Idwal Jones of the San Francisco Examiner praised the film's star. “Marmont can make any picture pleasing, and does well in this unaccustomed role. The extreme of realism abounds in scenes wherein the fakers transform themselves into cripples and go out and impose upon the charitable.”

The Street of Forgotten Men returned to San Francisco for a handful second-run showings over the next twelve months. Other showings in The City include screenings at the New Fillmore (Oct. 12-14, 1925) and New Mission (Oct. 12-14, 1925), Coliseum (Nov. 2-4, 1925), New State (Mar. 7, 1926), and Majestic (Aug. 31, 1926).

Two other Bay Area screenings are also of note. One took place in neighboring Oakland, when the film played at the American theater September 5 through the 11th. On opening day, two of the stars of The Street of Forgotten Men came to town and made a special in-person appearance to promote the film and participate in Oakland's celebration of its Diamond Jubilee.

The Oakland Tribune thought the film "a vivid document of life along the Bowery." The Oakland Post-Enquirer thought the film had an unusual plot, while the Oakland Morning Record noted the picture had been acclaimed by Eastern critics and was said to be even greater than Lon Chaney's The Miracle Man -  a comment echoed in other reviews and articles from around the region and the nation.

A few weeks later, the film opened in San Jose at the Liberty theater for a short, three day run (Sept. 23-26). The local newspaper, San Jose Mercury Herald, thought the film had " . . . a series of smashing scenes that reveal the genius of Herbert Brenon." It also took note of a local screening with special purpose. On September 25, the San Jose Mercury Herald wrote, “Because the film drives home a lesson that every man should take to heart, the management of the Liberty invited members of the Pastor’s union, heads of clubs and civic organizations and others prominent in community life to attend a pre-view of the picture Wednesday morning at 10’oclock. These men and women were in an excellent position to thoroughly appreciate the value of such a screen story. And without exception they endorsed the picture not only as pointing a moral, but also as a superb piece of art.”

The Street of Forgotten Men showed all around the San Francisco Bay Area - in Berkeley, Sausalito, Mill Valley, Palo Alto, and elsewhere throughout the next twelve months. Other showings took place at the Ramona in Walnut Creek (Aug. 15-16, 1925); New Stanford in Palo Alto (Aug. 23-24, 1925); Sequoia in Redwood City (Aug. 26-27, 1925); Strand in Los Gatos (Aug. 27-28, 1925); Princess in Sausalito (Aug. 27-28, 1925); Hub in Mill Valley (Aug. 30-31, 1925); Orpheus in San Rafael (Sept. 12, 1925); Tamalpais in San Anselmo (Sept. 12, 1925); Virginia in Vallejo (Sept. 14-15, 1925);  California in Berkeley (Sept. 23-26, 1925); Novelty in Martinez (Sept. 24, 1925); Garden in Burlingame (Sept. 27, 1925); California in Pittsburg (Sept. 27-28, 1925); Casino in Antioch (Sept. 29, 1925); Regent in San Mateo (Oct. 10, 1925); Majestic in Benicia (Oct. 20, 1925); Chimes in Oakland (Oct. 23-24, 1925); Glen in Mountain View (Nov. 3-4, 1925); Fremont in Oakland (Nov. 5-6, 1925); Strand in Berkeley (Nov. 9-10, 1925); Lorin in Berkeley (Nov. 19-20, 1925); Oaks in Berkeley (Nov. 21, 1925); Royal in South San Francisco (Nov. 30 – Dec. 1, 1925); Lincoln in Oakland (Nov. 30 - Dec. 1, 1925); Casino in Oakland (Dec. 10-11, 1925); Strand in Oakland (Dec. 14, 1925); Rialto in Oakland (Dec. 21-22, 1925); New Piedmont in Oakland (Dec. 22-25, 1925); Liberty in Oakland (Jan. 10, 1926); Palace in San Leandro (Jan. 11-12 and Jan. 19, 1926); Hayward Theatre in Hayward (Jan. 25-26, 1926); Granada in Oakland (Feb. 1-2, 1926); Palace in Alameda (Feb. 1-2, 1926); Richmond in Richmond (Mar. 8-9, 1926); Berkeley Theatre in Berkeley (Apr. 7-9, 1926); and Peoples in Oakland (July 11, 1926). 

Louise Brooks’ part in The Street of Forgotten Men is small. She is on screen less than five minutes. Brooks is not listed in the credits, and that may explain why few noticed her one short scene. In reviews of the film, no San Francisco or Bay Area critic – let alone any national critic – noted Brooks’ debut performance. The lone exception was the Los Angeles Times. Its anonymous reviewer commented, “And there was a little rowdy, obviously attached to the 'blind' man, who did some vital work during her few short scenes. She was not listed.” Those two sentences mark the actress’ first film review.