Memoirs of a silent film loving bookseller, as told through "baseball" cards, part 2

This post continues a kind of sidebar to a long and heavily illustrated piece I wrote called "One booksellers memoirs, told through 'baseball' cards." That piece is awaiting publication, when and if it is published, I will edit in a link. See my previous post for the first part of this saga.

As a kid, who didn't collect baseball or football cards, or cards depicting their favorite characters from Star Wars or Star Trek or Buffy the Vampire Slayer ? But did you ever collect cards depicting film historians, biographers, or critics ?

For more than 20 years I worked at The Booksmith, an independent bookstore located in San Francisco. For about half that time, I ran the events program. I worked with publishers in selecting authors and creating a monthly schedule. I also hosted the various events. In order to make the series stand out, Booksmith began issuing a series of promotional cards for most every author event the store put on. These author cards (which number more than 1000) were similar to baseball cards or other like collectibles, except that these cards featured contemporary poets, novelists, essayists, biographers, historians and critics – as well as more than a few pop culture celebrities. Because of my interest in the silent film star Louise Brooks as well as early film and film history, there were also a handful of cards depicting authors who wrote on those subjects. I tried to secure events with as many as I could, provided they had a new book and/or were touring: among those who I managed to host an event with and who appear as author trading cards are prominent names like Jeanine Basinger #962 and Steven Bach #923 as well as notable behind the scenes individuals like John Baxter #832 and Famous Monsters of Filmland publisher Forrest J Ackerman #224, #329. Despite it being a niche interest, I made sure we always sold books!

Along with screenwriter Frederica Sagor Maas #302 (mentioned in the previous post), the store also hosted other individuals associated with early Hollywood, among them 1930s film star Gloria Stuart #318. Known for her roles in Pre-Code films as well as horror movies like The Old Dark House (1932) and The Invisible Man (1933), this Academy Award nominee went on to achieve later day fame as the older Rose in James Cameron's epic romance, Titanic (1997). Little did I know when I booked the event that Stuart had a connection to the space where it was held.

Gloria Stuart

If the store expected an especially big crowd, we might hold the event off-site at the nearby Park Branch library, which had a meeting room in the basement. That was the case for the event with Gloria Stuart, who was especially pleased to appear at this modest branch library, the oldest in the city; just after she arrived, Stuart told us she had visited it in her younger days while living in the Bay Area and attending college at UC Berkeley! Although the branch had  closed for the day, Stuart asked the librarian on duty if she could have a nostalgic tour, which she got. What a pleasure it was to meet Stuart and her daughter Sylvia, who accompanied her.

Another individual I hosted at the store and who appears on a card is Diana Serra Carey (aka Baby Peggy) #523, who before her death at age 101 in 2018, was considered the last living silent film star. Prior to her talk, we screened a Baby Peggy short, The Kid Reporter (1923), which everyone enjoyed and which received a brisk round of applause. During her talk, the crowd hung of Carey's every word, and despite the fact she hadn't appeared in a film in nearly half a century, those who showed up treated the aged actress as a contemporary "movie star." An event was also held for Suzanne Lloyd #722, the granddaughter of silent film superstar Harold Lloyd. Her famous grandfather helped raise Suzanne, and she has done much to help bring renewed attention to Harold's career, helping compile DVDs and write books, including Harold Lloyd's Hollywood Nudes in 3D!, the subject of her talk. Adults only please !

One event that stands out in memory was with Arthur Lennig #375 for his then just published, revised version of Stroheim. What a masterful biography; it was the book that got me fascinated with this legendary director! I recall after the event my wife and I took Lennig out to dinner, and he regaled us with stories about Stroheim as well as with stories about the subject of Lennig's other well known biography, The Immortal Count: The Life and Films of Bela Lugosi. As a teenage film buff, Lennig had written fan letters to Lugosi, who was touring the country acting in small theater companies. One day, Lennig told us over our entree, there was a knock at the door. His mother answered, and Bela Lugosi asked if a young fan of his named Arthur was at home!

The Lennig event came about because of the store's success in selling the Frederica Sagor Maas memoir, which was published by the University Press of Kentucky. That press also published two other books for which I put on events, Cecil B. DeMille's Hollywood by the late-great Robert Birchard #690, and The Barrymores: Hollywood's First Family, a pictorial by Carol Stein Hoffman #479. The latter book includes material on Drew Barrymore, who is pictured on the cover, and for about thirty seconds their was talk and the hope that the actress would make a special appearance at the store to help promote a book about her famous family. Too bad it never came to be.

In the late 1990s and early 2000s university presses and small presses emerged as the de facto leading publishers of books on film history, especially regarding the silent and early sound era. The Booksmith did events with Matthew Kennedy for his delightful Joan Blondell: A Life Between Takes (University Press of Mississippi), with Caryl Flinn #992 for Brass Diva: The Life and Legends of Ethel Merman (University of California Press), and with David Stenn for the reissues of his Clara Bow: Runnin' Wild (Cooper Square Press) and Bombshell: The Life and Death of Jean Harlow (Lightning Bug Press). The store also did an event with Jeff Kraft and Aaron Leventhal #560 for their fascinating pictorial, Footsteps in the Fog: Alfred Hitchcock's San Francisco (Santa Monica Press). A few weeks after the event, Patricia Hitchcock came by the store to sign books. She was the director's daughter, an actress, and had written the forward to the Footsteps in the Fog. 

The store also did a couple of events with San Francisco writer Emily Leider #198, #593 for her stellar biographies of films stars Mae West and Rudolph Valentino. Each are highly recommended. There were also two events with San Francisco Chronicle film critic Mick LaSalle #403, #566 for his fascinating studies of pre-code film, Complicated Women: Sex and Power in Pre-Code Hollywood and Dangerous Men: Pre-Code Hollywood and the Birth of the Modern Man. On a not unrelated note, Hollywood photographer and film historian Mark A. Vieira #324 made an appearance for his landmark pictorial Sin in Soft Focus: Pre-Code Hollywood. No film book library is complete without the latter book.

There were other notable events as well, like those with Mark Cotta Vaz #775 for Living Dangerously: The Adventures of Merian C. Cooper, Creator of King Kong, and John Wranovics #770 for Chaplin and Agee: The Untold Story of the Tramp, the Writer, and the Lost Screenplay. It was an honor to host an event with one-time producer and United Artists studio head Steven Bach #923 for his study, Leni: The Life and Work of Leni Riefenstahl. Likewise, I was proud to do an event with writer Donald Richie #468 for his 2001 book, The Donald Richie Reader: 50 Years of Writing on Japan. Although he looms large as a writer on the culture of Japan, Richie considered himself primarily a film historian. (He also directed a number of experimental films.) His 1965 book on the films of Akira Kurosawa, his 1977 book on Yasujirō Ozu, and his others books on Japanese cinema are cornerstone works.

Because of my early involvement with the San Francisco Silent Film Festival, I was able to bring some of the authors I had done events with at the Booksmith to the SFSFF to do a booksigning, where the store had a table with all manner of films books for sale. On a few occasions, authors like Frederica Sagor Maas, Arthur Lennig, and Baby Peggy followed their Booksmith appearance by signing the next day at the festival. That was also the case with Patti Smith guitarist Lenny Kaye #807, who had authored a biography of 1920s crooner Russ Colombo, and screenwriter Jerry Stahl #691, who wrote a novel, I, Fatty, loosely based on the life of Roscoe Arbuckle. Unfortunately, not everyone understood the difference between biography and fiction. But we still sold some books.

I have likely gone on too long with this "memoir" of my time spent as a bookseller. It was an exercise in nostalgia; I don't make any claim as to its value, except in the telling of stories about authors and individuals of interest to readers and film buffs. An annotated checklist of all the cards can be found at www.thomasgladysz.com/booksmith-author-cards-a-checklist/