The following two paragraphs are excerpted from Perfume Legends II. "By the mid-eighties, competition in the French fragrance market had become brutal. In just one year, more fragrances were launched than in the entire 1960s. Loulou was a sequel to 1978’s Anaïs Anaïs and inspired by silent film star Louise Brooks. 'In France, people say that a young girl’s skin smells of caramel. That is the smell of toffee,' says Guichard. 'So we started working around the vanilla-toffee notes.'
In Tahiti he came across the beautiful tiare flower, which had a freshness he needed to balance the 'gourmand' flavours. 'We associate vanilla with something very agreeable, because, as children, we were spoiled by cakes and ice cream. More than that, it’s a scent that men find sexy'."