Wednesday, November 7, 2012
Movies return to the Potrero Theater
According to its Cinema Treasures page, "The New Potrero opened as the Alta Theatre in 1913. The installation of sound equipment in 1930 also brought a new name: the New Potrero Theatre.... They ran no ad in the daily newspaper; a monthly calendar kept neighborhood patrons abreast of what was playing." Because they did not advertise, nor seemingly did they get their showings listed in the local San Francisco newspapers, I doubt that any Louise Brooks film ever screened there.