Sunday, November 30, 2008

"It Pays to Advertise" screens in NYC

It Pays to Advertise, a now rarely screened 1931 comedy featuring Louise Brooks, will be shown tomorrow at Film Forum in New York City. Film historian William K. Everson described this film as "A surprisingly sprightly comedy, starting off with a bang and maintaining a much slicker pace than was common in 1930 comedies." Wow! I wish I could be there - as I have never had the chance to see this delightful film on the big screen. And what's more, the copy being shown is a new 35mm print. Show times are at 3:55 and 8:10 pm.


It Pays to Advertise (directed by Frank Tuttle)

"When soap king Eugene Pallette kicks out son Norman Foster for planning to marry secretary Lombard, that’s the last straw—dammit, he’ll get a job! And in the soap business! Then things get sudsier amid clan conniving, business backstabbing, and romantic rhodomontade. With an appearance by silent movie siren Louise Brooks and credits listing "Carol" Lombard."

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