Tuesday, March 20, 2007

Newspapers reject Lulu ad

According to a report in today's Hartford Courant, two newspapers have rejected a newspaper advertisement for an upcoming production of "Lulu." The Courant article stated "An advertisement promoting the upcoming play "Lulu" at Yale Repertory Theatre in New Haven was rejected last week by The New York Times and the New Haven Register as not meeting advertising standards." This LiveJournal had blogged about the production a few days ago. Here is a copy of the offending advertisement.

The article went on to note, "Frank Wedekind's 'Lulu' plays were banned when they published in the late 19th and early 20th centuries," says Jacques Lemarre, associate marketing director for Yale Rep. "As a result, we knew that the image created for our upcoming production needed to be provocative. Director Mark Lamos has said that his production will contain nudity and sexual situations, and Yale Rep's advertisements reflect that content. While we are disappointed that some newspapers are rejecting our ads, we believe they are tasteful, yet indicative of the mature content of the Yale Rep production. . . ."

The Courant article also added, "Lulu" centers on a charismatic yet innocent temptress who seduces men, causing their doom. Wedekind's two plays -- titled "Earth Spirit" and "Pandora's Box" -- collectively make up "Lulu" and were made into a celebrated German silent film calledPandora's Box starring Louise Brooks. It was also the basis of an Alban Berg opera of the same name."

I think the ad is tasteful. And I wish I lived nearby and could attend the production. I hope all Lulu / Louise Brooks fans in the New Haven area turn out to show their support. More about the production can be found at  www.yalerep.org/lulu.html

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